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Clair De Lune

The Chosen team have once again produced a collection and campaign that perfectly displays our vision for modern bridal. Shot amongst rolling salt flats, ‘Clair De Lune’ came to life as the sun was setting and the moon came out to create a moody glow perfectly complimentary to the collection.

The most romantic gown from the collection - Parks. With floral lace, belle sleeves and a cinching belt, Parks is definitely the girl to watch.

The most romantic gown from the collection - Parks. With floral lace, belle sleeves and a cinching belt, Parks is definitely the girl to watch.

Directly translated from French, the collection name means ‘light of the moon’ or ‘moonlight’ and is the title of acclaimed poem by Paul Verlaine. In the poem, the writer takes the readers through a journey whereby he explores his soul in hopes of finding himself under the moonlight.

The Spencer gown - with unique geometric lace & figure loving panelling.

The Spencer gown - with unique geometric lace & figure loving panelling.

Your soul is a moonlit landscape fair
— Paul Verlaine, Clair De Lune
EYRE - Soft figure hugging lace meets a supportive neckline and plunging back

EYRE - Soft figure hugging lace meets a supportive neckline and plunging back

Born out of a global outpouring of requests to see Chosen explore lace, this collection is an is an ode to the edgy, fashion forward bride who moonlights as a hopeless romantic. Much like the poem, our campaign explores self expression under the moonlight with the campaign imagery featuring classic lace in modern designs paired with unexpected elements such as playful glasses, a teddy coat and oversized pearl earrings. These touches are certainly not typical of bridal but reflect our vision of soulfully unexpected fashion and forward thinking.



The most intricate of the collection - FRANCIS. Francis uses three types of lace to accentuate your bust, waist and hips.

The most intricate of the collection - FRANCIS. Francis uses three types of lace to accentuate your bust, waist and hips.

The collection is comprised of six gowns, all made of buttery soft lace in hues of cream and blush. Lovingly made to mold to one’s shape, these pieces create a supportive capsule of elegance and wearability. Tried and tested, before launching the collection was worn by brides, influencers and seamstresses and the feedback has been resounding excitement for the collections striking etherealism, reasonable price point and wearable ease.

The most whimsical of the collection - NORTH. Float down the aisle in this full circle skirt while feeling supported by a detailed bodice.

The most whimsical of the collection - NORTH. Float down the aisle in this full circle skirt while feeling supported by a detailed bodice.

The most supportive of the collection -HILLIER. Deceptively supportive, Hillier brings all the drama whilst hugging and supporting the bust and waist.

The most supportive of the collection -HILLIER. Deceptively supportive, Hillier brings all the drama whilst hugging and supporting the bust and waist.

Campaign Photography by Emily Delphine

Lookbook Photography by Ren Pidgeon

Hair and Makeup by Monica Gingold Beauty

Styling and Creative Direction Kyha Simpson and Stephanie Neilsen